In this 1st article, of may be 2 or 3, we shall appear at the 7 points (organized in 2 groups) we really should check about the home page of the target website.

1. We have to check what Google thinks of the site. This really is done by searching at some things that Google is happy to report about a internet site. The concept here is to see if you can find any troubles with the web site, from Google�s point of view, that would cause us to make a decision not to exchange links with them.

c) is the web site listed in Google�s index?

d) what is the Page Rank of the site/home page? There are many techniques of carrying out this. 1 way is always to get the Google toolbar and visit the website to determine its PR. One more way is always to use among the numerous net sites on the web that enables us to uncover the PR of any website. And nonetheless another way would be to look for software which will tell you the PR of any net sites.

Though we'll normally have to look at these 4 issues together in a sort of table in order to choose no matter whether the target internet site passes the very first step or not, there are definite results that would trigger me to decide straight away not to exchange links with a web site:

- if the PR of the web site is zero,

- if the site isn't listed in the Google index,

- if the internet site doesn't have any pages indexed by Google.

You are going to note here that I'm utilizing Google as the first step within the preparation. In fact, we can use any search engine if we need to but given that Google is more fussy than others with regards to backlinks, I'd recommend employing Google within the above 1st step.

2. I'd then recommend that we appear at 3 tags of the home page of the target website, in a bid to establish if the web site has a theme compatible with ours:

a) its title tag,

b) its description tag,

c) its key phrases tag.

There are several ways of checking the contents of a net page�s tags. If your browser, including MSIE, allows you to view the contents of a net page, then you are going to need to check out the house page and click on the correct menu command to view the contents of the page. Then you may must scroll towards the top of the page to view the contents of its tags. The alternative would be to look for web websites online that allow you to view the contents of the tags of any net pages. There are numerous such web websites on the net.

The reason for this step is the fact that Google takes into account the theme of internet web sites when seeking at backlinks. This implies that backlinks from a web site that has a theme compatible with ours is going to be of greater value than one that comes from a web site that has nothing to do with what our web site is about.

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