(For the uninitiated, backlinks are links on other net sites that point to ours.)

But do we know that you'll find several points we need to check ahead of agreeing to exchanging links with an additional web site? Soon after all, the complete point of exchanging links with others is always to benefit from the ranking of their net sites. It's for that reason imperative that we investigate ahead of time as to no matter whether exchanging links with yet another web site is to our advantage or not.

I've thought about this entire idea of link exchange preparation and came up having a 3-step approach that involves an analysis of 3 pages of the website we desire to exchange links with. The 3 pages are:

- the property page where we will must check 7 things about that page,

- the directory page: this is the page that consists of a list of categories that the website has put together in a bid to organize its link exchanges. We must check 7 things here,

- the backlink page: this is the page which will contain our backlink. We also must check 7 things here.

Note that in some circumstances, the �target� web site won't have a directory page. In that case, our analysis will be a 2-step one as opposed to a 3-step 1.

In this very first article, of may be 2 or 3, we shall look at the 7 issues (organized in 2 groups) we must check concerning the property page of the target website.

1. We need to check what Google thinks of the internet site. This is done by looking at some things that Google is pleased to report about a site. The concept here would be to see if you will find any problems with the website, from Google�s point of view, that would cause us to determine not to exchange links with them.

I recommend that we look at:

a) how numerous pages does the site have indexed?

b) how several backlinks does Google report for the website?,

c) may be the internet site listed in Google�s index?

d) what is the Page Rank of the site/home page? There are many ways of undertaking this. One way is usually to get the Google toolbar and go to the web site to see its PR. An additional way would be to use among the numerous net internet sites on the net that enables us to uncover the PR of any web site. And still one more way is always to appear for software that will let you know the PR of any net websites.

Though we will normally must look at these 4 items together in a sort of table so that you can determine regardless of whether the target website passes the first step or not, you will find definite final results that would cause me to decide straight away not to exchange links with a website:

- if the PR of the web site is zero,

- if the website is just not listed in the Google index,

- if the site will not have any pages indexed by Google.

You'll note here that I am employing Google as the very first step within the preparation. backlink software

In this 1st article, of may be 2 or 3, we shall appear at the 7 points (organized in 2 groups) we really should check about the home page of the target website.

1. We have to check what Google thinks of the site. This really is done by searching at some things that Google is happy to report about a internet site. The concept here is to see if you can find any troubles with the web site, from Google�s point of view, that would cause us to make a decision not to exchange links with them.

c) is the web site listed in Google�s index?

d) what is the Page Rank of the site/home page? There are many techniques of carrying out this. 1 way is always to get the Google toolbar and visit the website to determine its PR. One more way is always to use among the numerous net sites on the web that enables us to uncover the PR of any website. And nonetheless another way would be to look for software which will tell you the PR of any net sites.

Though we'll normally have to look at these 4 issues together in a sort of table in order to choose no matter whether the target internet site passes the very first step or not, there are definite results that would trigger me to decide straight away not to exchange links with a web site:

- if the PR of the web site is zero,

- if the site isn't listed in the Google index,

- if the internet site doesn't have any pages indexed by Google.

You are going to note here that I'm utilizing Google as the first step within the preparation. In fact, we can use any search engine if we need to but given that Google is more fussy than others with regards to backlinks, I'd recommend employing Google within the above 1st step.

2. I'd then recommend that we appear at 3 tags of the home page of the target website, in a bid to establish if the web site has a theme compatible with ours:

a) its title tag,

b) its description tag,

c) its key phrases tag.

There are several ways of checking the contents of a net page�s tags. If your browser, including MSIE, allows you to view the contents of a net page, then you are going to need to check out the house page and click on the correct menu command to view the contents of the page. Then you may must scroll towards the top of the page to view the contents of its tags. The alternative would be to look for web websites online that allow you to view the contents of the tags of any net pages. There are numerous such web websites on the net.

The reason for this step is the fact that Google takes into account the theme of internet web sites when seeking at backlinks. This implies that backlinks from a web site that has a theme compatible with ours is going to be of greater value than one that comes from a web site that has nothing to do with what our web site is about.

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